Trade Promotion Planning

Trade promotions are a central task for Key Account Managers. Planning and execution of sales promotions is very important, since the greater part of product volume is transacted here. Internal solutions are often inaccurate, inflexible and time consuming.

Standardized and flexible

You can plan your promotions either through our online interface with custom fields or on the basis of already existing structures that you are currently working with. The structure of planning levels, article groups and company internal key account structures is highly customizable. SynergyFOCUS offers a wide range of additional metrics like shelf prices, share of shelf, out-of-stock and gross reach to further improve your promotion planning process.

All promotion plans and additional data can be downloaded das an Excel file or transmitted through interfaces to third party systems like Demand Planning and SAP.