Put your decisions into context
Having a full overview not only of mainstream media but also niche markets and specialized communities allows you to identify new influencers, target groups and markets. It also enables you to quickly react to positive or negative events while having the highest amount of information available to make the correct decisions on the spot. Our research shows that handling even a negative event correctly and quickly can lead to higher customer retention, loyalty and even acquisition. ContextFOCUS enables you to react based on the most important information available.