Study: Trade Efficiency Assessment

FOCUS Marketing Research conducts face-to-face interviews for the trade efficiency assessment study commissioned by the World Trade Organization (WTO) and the United Nations Conference on Trade and Development (UNCTAD), the by G20 and the Global Coalition for Efficient Logistics. The study aims to identify the six key elements of trade efficiency indicators of the 21st century (21-6 ETEI).

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Top 10 retail product promotions of Q1 2016 NL

The first quarter of 2016 is already behind us. FOCUS Marketing Research has viewed and analyzed the 10 most successful retail products regarding promotional value for Q1 of this year. The results take into account discounters, supermarkets and warehouses. Our findings are based upon Action FOCUS marketing data concerning the amount of promotions, the Gross Advertising Value (GAV) and the Gross Reach (GR).
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Retail promotion budgets in Germany 2015

For years, the trend in promotions was clear: The store brand is king. In 2015, we could see a change in this rule in German retail for the first time. The budgets for promotions of store brands were cut significantly in 2015 compared to 2014. Major brands did not only catch up, in some places they reversed their roles. We closely watched how German retailers distributed their budgets for promotions.

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